Why is Email Marketing so Powerful?

It's simple - Human Nature and Timing!

Generally when a Visitor first comes into contact with a business they don't actually do anything and that is because either they don't actually need something right now or because they don't know much about the business.

Email Marketing - Human Nature

It's a simple fact of doing business that some people need to know more about the business they are dealing with or the products and services on offer before they will make a decision. People are wary and have a lot of choice which can lead to information overload and worry. With the recent changes to the economy this is only going to get worse as everybody becomes more careful with their spending (consumers and businesses).

Typically a new Visitor to your site may also visit 5 - 10 or more similar sites, so you can imagine how they must be feeling at the end of it all. If you didn't make a sale or get that all important phone call from your first visit - the chances are, the average visitor will be unlikely to return.

For those businesses that manage to capture email addresses, the chances of recovering the Visitor to become a Customer or Client are much greater. You can contact them straight away with useful, valuable and relevant information which will help build a positive relationship. From the first contact you can keep in touch with various messages which slowly increase confidence in your business, product and services.

It's been said that some people need to be communicated to between six and eight times before they make a decision and take action - This is very powerful stuff so use it!

Email Marketing - Timing

Sometimes your new website visitors are looking for something but it's just not quite the 'right time' for them - so they are browsing, accumulating information for the future. They may be looking for something they need in two weeks time or in three months or whatever - so there is simply no need to make a decision today.

The problem is 'Today' might be the only and last day they ever see your site - so chances are you won't see them again! By keeping in touch regularly with appropriate information you can build up a good relationship and when the time is right - you'll be in with a good chance of making a sale.