Use Email Marketing to Increase Your Online Web Conversions

It makes the job of increasing your website conversion rates much easier when you use Email Marketing to capture the details of your website visitors. Most websites have a conversion rate of less than 1% which is a real shame as there is no need to lose so much potential business.

The very last resort or goal of any website should be at least to capture the email address of the visitor - this then means you can contact them again so you have a second chance to help them out. In fact you have as many chances as you like unless they unsubscribe from your list!

Let's say a typical website receives say 1000 visitors per month which results in 10 sales. (This is a 1% conversion rate which is ok).

If they decide to start collecting email addresses, they will still make 10 sales plus collect potentially 100 email addresses. They might well make 20 new sales from their email campaign which equals 30 sales from just the same number of visitors...

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